Conversion Store - Marketing Technology Today , Marketing Technologyhttps://www.conversionstore.com/blogs/marketing-technologyWed, 15 Apr 2026 16:23:12 -0700http://zoho.com/sites/https://www.conversionstore.com/blogs/post/why-your-prospect-database-is-the-most-important-part-of-your-sales-strategyThe most important part of a successful Sales effort in your business is having good data. This article explains how good data makes for terrific results in your business.]]>Mon, 23 Feb 2026 16:09:18 -0500https://www.conversionstore.com/blogs/post/when-its-time-to-upgrade-your-email-marketing-from-mailchimp-to-activecampaignWhen your business reaches a specific point of growth, it's worth evaluating whether the tools you used still serve your business today. Here are some of the key items to consider when considering using ActiveCampaign for your email marketing.]]>Mon, 17 Nov 2025 08:54:25 -0500https://www.conversionstore.com/blogs/post/wix-activecampaign-why-integrate-your-web-tool-and-marketing-automationEarlier this week Wix and ActiveCampaign announced that they have completed an integration between their Website / E-Commerce Tool and the Marketing Automation Platform.]]>Mon, 11 Aug 2025 17:02:35 -0500https://www.conversionstore.com/blogs/post/6sense-vs-rb2b-changes-in-the-competitive-landscapeWith controversy and a potential lawsuit between 6Sense and RB2B the competition over your overall intent data solution has never been hotter. But with economic turbulence in the forecast, how should you respond to escalating competition in your industry?]]>Wed, 24 Apr 2024 13:51:00 -0500https://www.conversionstore.com/blogs/post/evaluating_adobe_summit_2024Like you, we evaluate what we hear and see a conferences before incorporating them into our marketing practice. This year's Adobe Summit gave us a lot to consider.]]>Mon, 08 Apr 2024 14:46:00 -0500