I recently talked with a new founder about a Telehealth startup she’s working on about building a proof of concept for some seed funding. When we talked about her Point of Differentiation from others in the category, it was interesting to revisit all of the different considerations of competing in this particular niche…
If you don’t ask these questions up front, you may go around and around in circles trying to figure it out while incurring expenses. I’ve gone through this myself and it’s a painful process.
Today, how we conduct sales and marketing our businesses is transforming weekly. Blah, blah, this is where everyone inserts AI, or before that it was ABM, or Lifecycle Marketing, or Data Enrichment… But – in less technical speaking terms – how YOU conduct yourself has also changed over time.
And that requires us to rethink about what exactly “the end” means now. Depending on how long you’ve been in business, that might be profoundly different than when you started out.
Time block off a few hours to revisit that initial End state that you wanted to achieve. Is it still relevant today? Has it changed even a little bit?
If there are changes in your end state, you need to go through and reaudit your business and its daily operations now. Even minor changes can have a huge impact on where you end up over time.
Is your business still competitive in today's economy?
As AI continues to transform how business is conducted, it's worth revisiting the structure, strategy, and systems that you use to in your everyday operations.
Today, we offer a Marketing Tech Health Check specifically to help busienss owners understand and adapt to the changes in the marketplace. Use it to maintain your competitive edge in your industry and continue to grow and develop.
The pervasive changes we’ve seen in these past few years have a huge impact on our work. It might not be directly in your industry, but it certainly happens in adjacent industries or with your vendors or your customers. You owe it to your long-term prosperity to pause and reflect on the future.
At the beginning of my career, every business had a physical location and an open area with cubicles, desktop computers, telephones, desks with drawers and filing cabinets. These areas were surrounded by offices with real walls for employees or private conference rooms.
In some companies that structure still exists today. But there are many other businesses where that never existed at all… think about an independent mechanic shop. Does a busy mechanic really take time to stop and check his LinkedIn profile for the latest memes or insights from a conference?
For me, that means that we don’t have full-time employees dedicated to a few discrete functions in the business. And we’re not dogmatic to serving customers of only one Marketing Automation Software.
Instead, we provide solutions to Business Owners who are trying to reach their next phase of Revenue Growth… whether you’re starting out in your first few sales, or scaling to multiple offerings or even lines of business.
So, what do you plan to change in your business today from when you first started out?
Read the latest updates and insights about how to make the most of your marketing technology to meet your business and revenue goals.
