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Connecting with seasonal buyers using Weather Conditions

Who buys a convertible in a blizzard? Or a parka during a heat wave? Get your buyers attention at the right time by adding weather to your marketing.

Watch a Case Study

We'll show you how a retail network uses weather personalization to reach repeat customers. 

Weather Personalization Case Study

Email by Weather

Offerings Worldwide

Reduce Churn

Locate Your Customers

  • Construction Equipment for Busy Projects

    Contractors are always challenged to build faster and at lower costs. Get the right equipment to the right people for the right projects when the weather conditions allow you to start.

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  • Making Shopping More Personal

    Connect with shoppers across all of your locations nationwide with offers they can use today. From umbrellas to ice cream, you can reach a consumer with goods that they need when they need them. 

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  • Everything for the Perfect Road Trip

    In today’s environment, road trips are the new travel choice for vacationers. With extra time behind the wheel, motorists are buying auto parts to hotel resort destinations to new convertibles based on their weather

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Weather Impacts Everyone

Weather conditions impact everyone on Earth. How many people buy flip flops during a blizzard? But they also change so frequently that it’s impossible to incorporate the weather into your marketing communications. 

With marketing automation, you can instantly get the weather for each of your local contacts and make offers based on that information. 
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Step-by-Step Implementation Guide

We spare no details on how to configure your Marketo instance to capture weather data and then incorporate it into your marketing automation. That includes omnichannel capabilities including email, Social Media, Digital OOH, and Landing Page properties. 

Case Study: Lowe's Home Improvement

Lowe's Home Improvement is a 2,200-store chain across the US and Canada that appeals to residential Do-It-Yourself and Small Commercial Contractor projects. We'll cover how this chain might use weather-personalized marketing to appeal to their various customers.
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