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Located at the intersection of Prospects and Customers

Weather Personalization in Marketo

Building marketing collateral that automatically changes with weather conditions

Rain or shine. Connect your customers with offers that match their current weather conditions wherever they're located.

Weather patterns are constantly changing, which historically made it very difficult to personalize your marketing collateral, except by seasons. By including weather data sources, we'll show you how to gather weather forecasts in Marketo and use dynamic content to automatically speak to your customers with whatever conditions are occuring automatically.

Weather Personalization in Marketo

We'll show you how to apply this to buy media under ideal weather conditions and avoid times when the weather prevents viewership

Automatically update emails, landing pages, social media ads, and events with the current weather conditions.

Connect Marketo with Weather Data Sources that are always updated with the latest weather data

Download Weather Personalization Article

Fill out this form and we'll send you the latest on how to incorporate weather data into your Marketo instance.