Have you noticed that most of the AI knowledge out there is about content creation? We see all sorts of information about prompts here’s how you can get AI to create this and that that you can use in your marketing communications. But without a plan to monetize this, it’s just a different way to run around in the hamster wheel.

The key is to ensure that AI overlays your existing Go-To-Market process. How do you use AI to streamline your Awareness, Selection, Impact, and Retention among your ideal clients at a lower cost?  

One of the things that I particularly liked about T&C’s speaker series over other conferences is that they picked celebrities who are known for entrepreneurship. Don’t get me wrong: athletes, movie, and television celebrities are great speakers and inspiring, resilient individuals. But when talking about ROAS, profitability, and responding to competition… there’s a difference between a sports-based analogy and the direct experiences of business leaders. 

The big message I got from both Richard Branson and Daymond John is that - artificial intelligence aside – having qualified, capable humans on your team is crucial to success. Whether that’s guidance for handling situations like Virgin Voyages cruise lines launching right at the start of a pandemic; or choosing the right influencers to build brand awareness for FUBU in a very competitive apparel market, you need to have people in your corner who have some level of experience in these situations to work through these challenges. 

Roland Frasier, co-founder of Digital Marketer and Scalable, ran an amazing session at lunch halfway through day 1. The topic? 15 AI Tools and Strategies That Will Blow Your Mind and Explode Your Sales. 

I’m a little cynical when I see a presentation referencing tools in the title. In truth, it always makes me thing that this is just a dog-and-pony show for the event organizers’ sponsors.  I knew this was a different session when he started comparing 3 tools that did the exact same thing and said that two of them didn’t work well, but the third tool was the cheapest and provided the best results. And I never saw any of these tools anywhere else at the conference, in the exhibits, or anywhere else! 

Of the 15 tools, perhaps the most interesting one to me was HeyGen… an AI tool that helps to scale video content creation. Using AI, Roland  demonstrated a video translated from English, to Spanish, to Chinese and had his video avatar transformed into local variations for each market!