Welcome! Greetings! Thank You! There are many different ways to welcome a customer to your business after they’ve made a decision to purchase a product or service from you.

Having a successful welcome nurture for customers is more important than ever today, due to the fact that retaining a customer is 5 to 25 times more cost effective than finding net new customers according to HBR First impressions matter. In this session, the Charlotte Marketo User Group will tackle the topic of how to build an optimized and strategic customer onboarding nurture. The conversation will focus on new and existing customers and the tools at hand for marketing operations professionals to leverage in order to build this experience.

Learning Lessons

• Tools in your Marketing Automation Toolbox for your Welcome Nurture (from emails, landing pages, SMS, API integrations, and other MarTech applications)
• Craft Welcome Messaging to trigger emotions that lead to brand loyalty among your customers
• Leverage the full capabilities of your MarTech stack to streamline your internal processes and provide the best customer onboarding experience.
• Measurement tools to help report and evaluate the effectiveness of your customer experience