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Conversion Store

  • The first years of your business are the most fragile
    Businesses that succeed rely on a solid, stable foundation

    Revenue Foundation

    For businesses that are developing their initial clients 
    and the valuable products or services that they provide to these groups. 
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A Stable Foundation to Grow Your Business

Building a business offers risks and there are certainly no guarantees. But having a solid foundation to build upon does help provide some guidance and the tools necessary for long-term growth and stability. Here's how it works: 

PHASE I: Understand the Value Your Business Creates
We’ll begin with a comprehensive analysis of your business, the current marketplace that you compete within, and the marketing strategy that allows you to win market share.
PHASE II: Deliver Great Value to Loyal, Engaged Customers

As this first phase concludes, we’ll set up the systems that you need and match them to your brand identity so that you can begin launching campaign after campaign to reach your target audience with compelling offers. 

Your Revenue Foundation to Build A Great Business

A business is only as strong as the foundation it's built upon. In fact, without setting up a stable foundation for your business, it might actually collapse on itself. The bottom line is that you need a great product or service to sell to the right people, organizations, or governments. 

With our Revenue Foundation, we work with you to test and develop the method you use to continuously create value for your business. Here's how we'll help you during this process. 

Understand Your Market Opportunities

Ultimately every business operates in a marketplace of other firms that are competing to win the hearts, minds, and wallets of your customers. Understanding the different options available to your customers helps you to provide a compelling experience that ultimately leads to growth.

Know Your Business Strengths and Weaknesses

What are your Capabilities?

Even if they won't say it aloud, your prospective customers ask this question before they buy, "Why should I do business with you versus any of the other options?" If you want a thriving business, you need to have the answer this question in a compelling way. 

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Know Your Competitors

Your Competitors are Everywhere

It's not just the business down the street, or the one selling the same widget. A competitor can be any alternative that your customers consider instead of doing business with you. If you're selling sandwiches to corporate employees, a competitor is your local grocery store selling lunch meat and bread for people who bring a brown bag lunch to work. 

It's important to understand both the direct and the indirect competition that you'll face. What are the features and the benefits that you provide that make doing business with you an easy choice.

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Know the Environment where you Operate

The Rules of the Game for your Business

Different businesses operate under different rules and regulations. Depending on your industry, your location, and a number of other factors, this might create some incredible opportunities for your business. Or it might mean some significant challenges that you'll need to address in order to succeed. 

How Your Environment Helps You Win

Thank about a few different ways that your environment can help you win against your competitors. Examples include: 

  • Local Government Business Associations (e.g. Your city's Chamber of Commerce, a Merchants Associations in a shopping center, or a shopping mall where you're located)
  • Doing business in another region with favorable economics (e.g. a favorable exchange rate on currency, a lower production cost)
  • Having a technology or a system that allows you to deliver your product or service in a much more efficient way than anyone else. 
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Know How to Win

Find your Competitive Advantage

Before you can truly grow, you need to understand the question "Why do my customers work with me?"

We'll work with you to help define the right Marketing Mix - the combination of your Product, Place, Price, and Promotion - that creates the winning offer your clients just can't resist. Do the work now to stand apart from anyone in your industry and effectively compete for the sales your business needs to grow. 

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A Marketing Plan that Wins

Once you know the environment where your business currently operates, you'll need to execute a plan to win versus the other firms in that market. How do you stack up against the competition? What's your compelling offer to win? 

A Marketing Strategy Specifically for You

Connect the Right Audience with the Right Offer

If your potential customers don't know that you exist, how can they ever buy anything from you? We'll work in your trade area to understand the different possible ways to connect with others and provide recommendations about which channel would work best. 

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Budgeting for Success

Maximizing Results from your Resources

If you had unlimited money to invest then marketing would be easy. But you don't and it's not. 

So you have to understand how to make the most from the money that you do have. How do you reach this audience with the budget that you have today? 

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The Tactics You Need to Succeed

The Tactics You Need to Succeed Today

Odds are that you're not in a position to buy an ad in the Superbowl. And even local television or radio advertising might not be something worth buying if you can only afford one or two ads. If you don't send out enough messages then no one will remember  your business and what it offers. 

We'll work with you to pick the right marketing tactics that can benefit your business today

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Campaign Execution and Support

The actual results come from executing on your marketing activities. We'll work with you on an ongoing basis to build the attention, interest, desires, and actions that your future customers need to buy from you. 

Marketing Tech Health Check

Make the Most of Your Current Marketing

If you've already built a set of marketing tools, are they producing the results that contribute to the bottom line? Or is it just another case of "shiny object syndrome"? If you're paying for software just because of its name, then maybe it's time to take the pulse of your marketing and find out what went wrong. Our Marketing Tech Health Checks offer a comprehensive analysis of your business and the opportunities in front of it!

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Team Meetings

Keep Control of your Business

We'll be with you to support and communicate with you or your team all along the way. You bring your feedback from your customers and the relationships you're working to build. We'll bring experience, advice, and expertise to the table to help you deliver your message to the future customers you want to engage.

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An On-Demand Marketing Support Library

Our Expertise At Your Fingertips

When you're working with us, you'll have access to a learning portal tailored to every projects we work on together. It's a perfect resource for your employees and your leadership to see and understand the value we bring and how you can use that effort to win! 

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​​A Great Customer Relationship 
Starts out with just one sale.

Every business starts somewhere. And that's usually with need or a desire from a person or a business. 

That's where you come in... your product, skills, experience deliver results that serve these customers. 

Learn how we've built a foundation for businesses like yours.

Start building your business on a solid 
Revenue Foundation

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