Introducing your 90 Day Success Plan for Marketing Operations

Michael Tucker

Embarking on a New Journey: 
Week 1 as a Marketing Operations Manager

As a Marketing Operations Manager stepping into a new role at a B2B firm, the first week is a pivotal period for setting the stage for success. It's a time of exploration, discovery, and orientation. Here’s how you can navigate your first week with confidence and purpose.

Day 1-2: Dive into Research

Begin by immersing yourself in the company's industry landscape. Understanding the market, competitors, and clients will provide valuable context and insights. Use resources like industry reports, market analyses, and customer testimonials to gain a holistic view of the business environment.

Day 3-4: Explore the Marketing Technology Stack

Familiarize yourself with the company's existing marketing technology stack, including CRM systems, marketing automation platforms, and analytics tools. Understanding these tools' capabilities and limitations will help you identify opportunities for optimization and integration in the weeks ahead.

Day 5-7: Build Relationships

Meeting with key stakeholders, including team members, peers, and superiors, is essential for building rapport and understanding expectations. These initial conversations will provide valuable insights into the company's culture, values, and objectives, setting the foundation for collaborative success.

Remember, the first week is all about learning, listening, and laying the groundwork for the journey ahead. Embrace this period of exploration and discovery as you embark on your new role as a Marketing Operations Manager.

Coming up next week, we’ll discuss how to plan your journey in your new role. 

Michael Tucker