Blog by Michael Tucker

As you enter the sixth week as a Marketing Operations Manager, the focus shifts to campaign planning and strategy. Developing a comprehensive marketing operations plan aligned with business goals and objectives is essential for driving growth, engagement, and profitability.

As a Marketing Operations Manager stepping into a new role at a B2B firm, the first week is a pivotal period for setting the stage for success. It's a time of exploration, discovery, and orientation. Here’s how you can navigate your first week with confidence and purpose.

If your subscription for Adobe Marketo Engage is set to renew in the next 6 months, here's one thing you can do to protect the rates you pay

If you're a Marketing Director at a startup, you should definitely NOT use Marketo until your firm has reached a certain level of growth. This article outlines several key reasons why Marketo is a tool for Enterprise firms, but not for firms in their first few years of development.

Advertising data provides some of the richest insights into your prospects and their interests. When you combine it with the data from your Marketo instance, you can boost the effectiveness of your advertising costs. Here's how to do it.