Michael Tucker

Founder Conversion Store
http://www.conversionstore.com/

Michael is a Marketing Technology Consultant and a subject matter expert focusing on Marketo and on ActiveCampaign. Since 2017 business leaders work with Michael to increase the speed that their customers travel from discovering their business to building loyal, long term relationships.

Blog by Michael Tucker

Building Bridges: Week 3 as a Marketing Operations Manager

By Michael Tucker
As you enter the third week of your transition as a Marketing Operations Manager, relationship building becomes a key focus. Building strong connections with team members, peers, and cross-functional partners is essential for collaborative success.

Charting the Course: Week 2 as a Marketing Operations Manager

By Michael Tucker
Charting the Course: Week 2 as a Marketing Operations Manager
As you transition into your second week as a Marketing Operations Manager, it's time to shift from orientation to action. This week focuses on assessing the marketing technology landscape and planning for the future.

Strategizing Success: Week 6 as a Marketing Operations Manager

By Michael Tucker
Strategizing Success: Week 6 as a Marketing Operations Manager
As you enter the sixth week as a Marketing Operations Manager, the focus shifts to campaign planning and strategy. Developing a comprehensive marketing operations plan aligned with business goals and objectives is essential for driving growth, engagement, and profitability.

Introducing your 90 Day Success Plan for Marketing Operations

By Michael Tucker
Introducing your 90 Day Success Plan for Marketing Operations
As a Marketing Operations Manager stepping into a new role at a B2B firm, the first week is a pivotal period for setting the stage for success. It's a time of exploration, discovery, and orientation. Here’s how you can navigate your first week with confidence and purpose.

Marketo Minutes: Protecting your renewal rates

By Michael Tucker
Marketo Minutes: Protecting your renewal rates
If your subscription for Adobe Marketo Engage is set to renew in the next 6 months, here's one thing you can do to protect the rates you pay