Blog tagged as GTM

In the fourth week of your transition as a Marketing Operations Manager, the focus shifts to process and workflow analysis. Streamlining marketing processes and workflows is essential for driving efficiency, improving performance, and delivering measurable results.

As you transition into your second week as a Marketing Operations Manager, it's time to shift from orientation to action. This week focuses on assessing the marketing technology landscape and planning for the future.

If you're a Marketing Director at a startup, you should definitely NOT use Marketo until your firm has reached a certain level of growth. This article outlines several key reasons why Marketo is a tool for Enterprise firms, but not for firms in their first few years of development.

Here are 3 trends with cloud vendors that hurt mid-size marketing departments and the steps you can take to help future proof your marketing tech stack.