Marketing Technology Today

Is your Campaign a Success or a Failure?

By Michael Tucker
Is your Campaign a Success or a Failure?
As much as we hate to admit it, every marketing campaign can’t be a winner. Here's what you can learn from the campaigns that don't perform the way that you'd like them to.

Leading your first business? You'll need to manage your time first

By Michael Tucker
Leading your first business? You'll need to manage your time first
Over the past 24 months, we’ve seen a flood of people move from full-time employees to being self-employed. After over 15 years being a business owner, here are a few things that I would strongly consider you doing right now to ensure that you have success.

WIX + ActiveCampaign - Why integrate your Website with Marketing Automation

By Michael Tucker
WIX + ActiveCampaign - Why integrate your Website with Marketing Automation
Earlier this week Wix and ActiveCampaign announced that they have completed an integration between their Website / E-Commerce Tool and the Marketing Automation Platform.

Reach the right audience with your Advertising

By Michael Tucker
Reach the right audience with your Advertising
Choosing your advertising properties impacts how you hold your position against your competitors. Here's a simple lessons the TV Networks use to position themselves to offer unique benefits to marketers who are buying advertising and how you can make the most of that.

Looking Ahead: Week 12 as a Marketing Operations Manager

By Michael Tucker
Looking Ahead: Week 12 as a Marketing Operations Manager
As you enter the final week as a Marketing Operations Manager, the focus shifts to reflection, planning, and looking ahead. Reflecting on your journey, celebrating achievements, and planning for the future are essential for personal growth, professional development, and organizational success.