To migrate or not to migrate. We asked 3 Marketing Automation leaders to join us for an interactive session covering their experiences working on migrations to Marketo. Some of them required rapid organizational changes to their marketing teams while others had more time to plan and prepare for the transition. All of them were challenging, yet rewarding experiences for the firms that they served.

Recently Marketo launched their own whitepaper on this subject called "Moving to Marketo", which helps to outline the Total Cost of Ownership and many other considerations that a Marketing Operations leader should consider when making the switch to Marketo.