Marketing Technology Today

If you're a Marketing Director at a startup, you should definitely NOT use Marketo until your firm has reached a certain level of growth. This article outlines several key reasons why Marketo is a tool for Enterprise firms, but not for firms in their first few years of development.

Advertising data provides some of the richest insights into your prospects and their interests. When you combine it with the data from your Marketo instance, you can boost the effectiveness of your advertising costs. Here's how to do it.

When it comes to Marketo Campaigns Operations, preparation is everything. Having a good set of Program Templates (or some call it a Center of Excellence) is a key way to quickly scale out a campaign with perfect precision.

Here are 3 trends with cloud vendors that hurt mid-size marketing departments and the steps you can take to help future proof your marketing tech stack.

With controversy and a potential lawsuit between 6Sense and RB2B the competition over your overall intent data solution has never been hotter. But with economic turbulence in the forecast, how should you respond to escalating competition in your industry?