Marketing Technology Today

When it comes to Marketo Campaigns Operations, preparation is everything. Having a good set of Program Templates (or some call it a Center of Excellence) is a key way to quickly scale out a campaign with perfect precision.

Here are 3 trends with cloud vendors that hurt mid-size marketing departments and the steps you can take to help future proof your marketing tech stack.

With controversy and a potential lawsuit between 6Sense and RB2B the competition over your overall intent data solution has never been hotter. But with economic turbulence in the forecast, how should you respond to escalating competition in your industry?

Like you, we evaluate what we hear and see a conferences before incorporating them into our marketing practice. This year's Adobe Summit gave us a lot to consider.

At last count the number of MarTech products tops 4,000 different applications and is steadily growing every year. As a Marketo admin, how do you make use out of these different technologies to produce results in your campaigns?