Marketing Technology Today

MarTech Minutes: Adding a Domain Name to your Marketing Automation  System

By Michael Tucker
MarTech Minutes: Adding a Domain Name to your Marketing Automation  System
Marketing with more than one domain name comes up as your business matures. But how do you manage to do this from one system without spamming everyone?

When It's Time to Upgrade Your Email Marketing

By Michael Tucker
When It's Time to Upgrade Your Email Marketing
When your business reaches a specific point of growth, it's worth evaluating whether the tools you used still serve your business today. Here are some of the key items to consider when considering using ActiveCampaign for your email marketing.

Reflecting and Refining: Week 10 as a Marketing Operations Manager

By Michael Tucker
Reflecting and Refining: Week 10 as a Marketing Operations Manager
As you enter the tenth week as a Marketing Operations Manager, the focus shifts to performance review and optimization. Reflecting on achievements, evaluating results, and refining strategies are essential for continuous improvement, innovation, and excellence.

The Importance of Communicating on your Customers Terms

By Michael Tucker
The Importance of Communicating on your Customers Terms
First impressions matter. In this session, Michael Tucker will tackle the topic of how to build an optimized and strategic customer onboarding nurture.

Is your Campaign a Success or a Failure?

By Michael Tucker
Is your Campaign a Success or a Failure?
As much as we hate to admit it, every marketing campaign can’t be a winner. Here's what you can learn from the campaigns that don't perform the way that you'd like them to.